Promotion

• Agencies

  McTunes

  RADIO DISNEY tunes in to McDonald’s Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald’s (and McDonald’s second go at a separate

• Agencies

  Sparkle Country

  It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn’t

• Agencies

  Ice Age Cometh

  Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

• Agencies

  TV Guiding

  Searching for that perfect TV tie-in, but just don’t have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you

• Agencies

  Cola Stars

  Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that’s not all: A separate continuity campaign brings in long-time

• Agencies

  P-O-P Displays: Account Specifics

  Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

• Agencies

  Sampling: A Softer Sell

  Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

• Agencies

  In-store Services: Retail Wrangling

  Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

• Agencies

  Road Work

  So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

• Agencies

  Simon Cries Foul Again

  Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach