Promotion
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Agencies
Using Digital to Improve Loyalty Programs
Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors
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Agencies
10 Tips to Integrating Experiential Marketing
Integrating experiential marketing into any program requires multiple steps for success
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Agencies
Dole to Make First Appearance in Rose Parade
Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade
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Agencies
Soap.com Street Campaign Urges New Yorkers to “Schlep Less, Shop More”
New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world
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Agencies
Ideas to Steal: Guys Wearing Hard Hats, Others, Use Giveaways
The use of promotional products is on the rise as distributors reported a 9.4% increase in sales to $7.8 billion for the first half of 2010, according to the Advertising Specialty Institute
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Agencies
Groupon and eBay Partner for Incentive Promotions
Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals
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Agencies
Barnes & Noble Debuts Loyalty Program for Kids Products
Barnes & Noble has launched a loyalty club for parents and others who purchase items for children. The club, B&N Kids’ Club, is available in-store and online and offers exclusive deals
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Agencies
P&I Postscripts-Toys R Us
Toys R Us is ramping up its holiday marketing offering Rewards R Us members 10% back on purchases through Christmas eve
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Agencies
SuperFruit Juices Sales Jump 30% on Buy-One-Get-One-Free Promo
Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product
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Agencies
How Simon Mall’s New App Benefits Retailers and Shoppers
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store