Promotion

• Agencies

  Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study

  According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season

• Agencies

  Atkins Beefs Up Giveaway Promotion with Largest Budget to Date

  Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.

• Agencies

  Cottonelle Asks Consumers to “Switch” to Its Brand

  Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales.

• Agencies

  Facebook Credits a Winning Incentive for Shoebuy

  What do espadrilles and FarmVille have in common? Plenty, as far as Shoebuy.com is concerned. The online footwear retailer in November began giving away 50 Facebook Credits with each purchase, making it the first merchant to use them as a sales incentive.

• Agencies

  Kraft Singles Finds Another “All America” Promo Partner: Disney on Ice

  Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.

• Agencies

  Toyota Buzzes New Prius Models with Car Town Game Rewards

  Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show

• Agencies

  Keeping Up with Groupon: Three Ways to Build Loyalty

  Groupon’s decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon

• Agencies

  Chatter is the Least Important Part of WOM

  Word of mouth is valuable only because of what causes it and because of what it drives. It’s time to move the conversation about conversation away

• Agencies

  Chevy Puts a New Spin on an Old Model

  Chevy is giving its old-style events some modern whizbang with a dose of augmented reality

• Agencies

  T’s and Mugs Still a Good Bet in 2011: Staples Q&A

  Barbara Wells, senior vice president for Staples promotional products, talks about how the year is shaping up and the changes the industry is undergoing