Promotion
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Agencies
4 Secrets to Drive In-Store Traffic and Sales with Mobile
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
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Agencies
Red Roof Listened, Took Action and Now Markets a New Segment
A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.
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Agencies
Retailers Look to Merge Brick and Online Shopping Experiences
(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.
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Agencies
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
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Agencies
Many Forms of Measurable Metrics on Fiskars Mobile Tour
Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.
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Agencies
Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates
Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
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Agencies
Austin Agency Attracts Attention with Bus Tour to Local Taquerias
Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.
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Agencies
Digital Marketing Comes of Age for CPG Brands
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
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Agencies
Why Marketers Must Disrupt the Path to Purchase
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.
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Agencies
Westin Puts $15 Million Against its new “Well-Being Movement” Campaign
This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.
