Promotion
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Agencies
CompUSA Trys Instant-Win Incentives Tied to Visa Card
CompUSA hopes to motivate its thousands of employees by dangling instant-win cash prizes via a partnership with Visa as an incentive to sell more product. Each time a CompUSA team member sells a targeted product, they can log on to the company’s …
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Agencies
Spending on the Rise for P&I: PROMO Survey
U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the …
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Agencies
Attention Class: Time to Learn about Promotional Products
Hundreds of professors at schools across the country will be receiving kits this week in a pilot program designed to aid them in teaching students about the value of promotional products as a valid advertising medium. The kits, the brainchild of the …
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Agencies
Movie Mania: Blockbuster Rolls Out Occasion GiftCards
Blockbuster Inc. has a new line of occasion-themed giftcards for companies to reward employees and customers. The cards can be customized with three messages: Congratulations!, Thank You and Happy Birthday, available in reloadable denominations of $5, …
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Agencies
McDonald’s Teams with American Youth Soccer
Southland McDonald’s restaurants and the American Youth Soccer Organization (AYSO) have entered into a long-term partnership to encourage children to live balanced and active lives. The partnership was announced during the kick-off ceremonies Sept. 4 at …
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Agencies
HP Takes Show on the Road
Hewlett-Packard is on the road touting its new digital entertainment initiative featuring the Apple iPod +HP music player. Three tricked-out Cadillac Escalades will participate in more than 500 You Rock HP Tour events throughout North America until Dec. …
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Agencies
Fox’s Ambush Makeover Embarks on an RV Tour
To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with …
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Agencies
Ameriquest to Present NFL Opening Kickoff
Ameriquest Mortgage Co. has agreed to be the presenting sponsor of the National Football League’s NFL Opening Kickoff celebration this month. The event, being held Sept. 9 in Foxboro, MA and Jacksonville, FL, is the first official sponsorship for …
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Agencies
Citigroup gives away cash
Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los
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Agencies
Employing The Power of P&I
As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the