Promotion

• Agencies

  AMF Puts a New Spin on Tracking Digital Coupons

  AMF Bowling Centers has been working with marketing technology firm RevTrax to get greater insight into how well its digital marketing efforts, and specifically its couponing, are converting into sales.

• Agencies

  P&G Coupon Redemption Triggers Donations to Aid School Dropouts

  When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

• Agencies

  Optimizing Loyalty Across Multiple Channels

  Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

• Agencies

  Ocean Spray’s Summer Calendar

  Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

• Agencies

  Five Tips for Using Tablets

  The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.

• Agencies

  Sun Life Gains a Foothold with Sponsorships

  Sun Life Financial’s marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.

• Agencies

  Healthy Food Marketers Shift from What’s Left Out to What’s Left In

  Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.

• Agencies

  Pros and Cons of Retail Sampling

  We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

• Agencies

  Kimberly-Clark Lets Walmart Shoppers Use Mobile to Win “Cars 2” Merchandise

  Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

• Agencies

  Uni-ball Leaves Broadcast Behind for Social, Retail Campaigns

  Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion.