Promotion
-
Agencies
P&I Postscripts
INTERCONTINENTAL HOTELS GROUP: has added Shanghai Airlines and Hainan Airlines as new partners under its guest loyalty program, Priority Club Rewards. To celebrate its new partners, Priority Club Rewards members can earn triple miles on Flying Crane, …
-
Agencies
NBO Set to Launch Multi-Merchant Gift Cards
NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …
-
Agencies
Wish-Bone Leverages Apprentice Debut With New Flavors, Sweeps
Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team’s creation, to further extend its product portfolio. During last …
-
Agencies
King Kong Gets Marketing Boost Via Early DVD Release
Universal Pictures is taking a new approach to boost its upcoming King Kong film, releasing a DVD that documents that movie’s making the day before it hits theaters. The King Kong Peter Jackson’s Production Diaries DVD marks the first time a movie …
-
Agencies
Westin Hotels Takes Apprentice Task Online
Westin Hotels & Resorts is bringing fans of The Apprentice: Martha Stewart online via a new marketing campaign that further leverages its product-placement deal on the show. Westin was the latest brand featured under a brand integration deal with NBC’s …
-
Agencies
The Brand-Building Race: How ING Grew Awareness with NYC Marathon
Though global financial services group ING started purchasing properties in the United States in 1994, it spent its first nine years here as a relatively unknown company. But since becoming the first-ever title sponsor of the New York City Marathon in 2003, ING says, its brand awareness has grown from a virtual zero to about 80%
-
Agencies
Card Holders Pick Electronics Over Home Improvement Rewards: Maritz
There has been a shift in reward preferences by American rewards card consumers who would now prefer to listen to a new iPod than repaint the garage.
-
Agencies
Editor’s Pick: The New Spa At Mohonk Mountain House
When it comes to employee incentives, perhaps nothing says its better than a trip to a spa. The Spa at Mohonk Mountain House was one of hundreds of travel destinations seeking to capture the attention of thousands who attended last month’s Motivation …
-
Agencies
IMA Names 2006 Executive Committee
The Incentive Marketing Association has named its leadership team, charged with implementing its new five-year strategic plan. The plan calls for more education, training and benchmarking opportunities to incentive users and suppliers. IMA’s 2006 …
-
Agencies
TLC Boosts Series Via Guerilla Marketing Campaign
TLC took to the streets to generate buzz around its new fall show, The Adam Carolla Project, seeding thousands of premiums to consumers via a guerilla marketing campaign to drive tune-in to the series. During the two-week promotion, which …