Topic

Promotion

  • Ragdoll Takes to the Skies Via British Airways

    Ragdoll is soaring to new heights under a new partnership with British Airways. Under a new agreement, the company’s programming for children will air during flights to more than 200 destinations around the world. British Airways will now let young …

  • Goodbye, Marshall Field’s

    I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field’s Michigan Avenue store for old time’s sake, before it

  • Dutch Treat

    I am blessed with a wife and two daughters whom I love far more than is fiscally sound. In 2001, I broke down and took them all on a European cruise.

  • Cartoon Network Reworks Promo Group

    Cartoon Network has expanded its promotions marketing team, relocating two of its top members to Los Angeles and Chicago. Announcing the move on Sept.

  • Bridging Off and Online

    More and more customers are buying products over the Web and picking them up at a store. Although in-store operations have improved considerably in the

  • Brave New Storefront

    Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

  • CORRECTION:

    An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent

  • Harry & David Cooks Up Incentive Group

    Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads

  • Kahlua Taps Brand Integration Via New TV Series

    Kahlua has teamed up with Condé Nast Traveler and the Oxygen Network to push its coffee liqueur though a new TV show, Bring Home the Exotic. The five-part series lets viewers travel with a Condé Nast Traveler editor and a couple to exotic …

  • Citigroup Hangs Mirrors Across Manhattan

    Citigroup’s Women & Co. division is bringing a little glam to guerilla marketing by posting mirrors in public places. The four-city effort puts hundreds of gilt-framed mirrors on city streets in New York, Los Angeles, San Francisco and Chicago. Captions …