Ragdoll is soaring to new heights under a new partnership with British Airways. Under a new agreement, the company’s programming for children will air during flights to more than 200 destinations around the world.
British Airways will now let young travelers view their favorite characters in a two-hour block of children’s programming by Ragdoll on select international flights. The line-up includes the Teletubbies, The Adventures of Tilly, Tiny and Tom from Tots TV and Ragdoll’s super-car Brum, Rosie and Jim and Open A Door.
The program launched Tuesday in the U.S. and U.K. New two-hour blocks of programming will be provided each quarter.
“Developing new partnerships on a global scale is an important opportunity for Ragdoll, and providing programs for British Airways offers widespread exposure for our characters,” said Andrew Kerr, senior VP-global licensing and marketing, Ragdoll.
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