Promotion
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Agencies
Epsilon Rounds Out Loyalty Expertise: COO Bryan Kennedy
Epsilon continues to expand its footprint in database and loyalty marketing, merging earlier this month with sister shop Frequency Marketing, Inc. (under parent Alliance Data) and,,,
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Agencies
Sponsors, Fans Find Country Glamour in CMA After-Party Blitz
The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and …
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Agencies
NHL, New Line Team For Just Friends Promo
New Line Cinema and the National Hockey League are rolling out a series of in-arena promotions around the upcoming film Just Friends, touting a sweepstakes for a chance to win tickets to the 2006 NHL Stanley Cup Finals with one of the movie’s co-stars. …
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Agencies
XM Satellite Radio Inks Placement Deal on The Apprentice
Hoping to boost new subscriptions, XM Satellite Radio is adding brand integration as the latest tactic in its marketing mix with its debut on The Apprentice this week. In the latest product placement deal, representatives from XM Satellite Radio will …
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Agencies
Super-Sized Drive Thru Touts Wendy’s Air Miles Promo
The definition of the drive-thru window just soared to new heights. Via a partnership between AirTran Airways, The Coca-Cola Co. and Wendy’s International, Inc., a Boeing 737 taxied through a specially designed Wendy’s drive thru to bring attention to a …
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Agencies
Home Depot and Rival Lowe’s Show 3Q Increases
The Home Depot, the world’s largest home improvement retailer, reported third quarter earnings of $1.5 billion, up 20%, versus $1.3 billion one year ago. Sales increased 10.5% to $20.7 billion. The company also reported a record average ticket of …
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Agencies
CMA Awards Secures $4.5 Million in Sponsorships
New York City is going country for tonight with the County Music Association Awards, backing the annual show in its first time outside of Nashville with $4.5 million worth of sponsorships. Fourteen leading brands are sponsoring the awards ceremony, …
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Agencies
Hollywood Writers Call For Product Placement Regs
Exhausted with the task of crafting scripts with embedded advertising, Hollywood writers and actors unions are urging studios to develop rules around product placement. Writers and actors alike argue they aren’t getting their fair share of product …
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Agencies
Maybelline Creates Films to Show Off Products
Maybelline is out with image branding films that it is showing in it flagship stores, mall kiosks and other outlets across the globe. The latest film features model Erin Wasson as a DJ in a New York City club. As the music plays, a variety of brand …
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Agencies
Real Simple, Cotton Inc. Host Holiday Shopping
Cotton, Inc. and Real Simple Magazine will sponsor a cause-marketing blitz at 105 malls this holiday season. The Real Simple Festival of Giving will run in General Growth Properties’ malls this month and next, with tie-ins to local non-profits. …