Promotion
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Agencies
Workarounds for Clean Store Policies
Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.
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Agencies
Febreze Finds a Partner in Halloween Costume Swap Events
The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.
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Agencies
5 Steps to Improve Your Loyalty Program
We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.
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Agencies
“Tower Heist” Facebook Game Offers Credits for Online Scavengers
Universal Studios is promoting the “Tower Heist” movie with a Facebook scavenger game that offers credits for uncovering “Heist It Back” buttons in the network.
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Agencies
Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit
Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
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Agencies
Rethinking Rebates Over Price Cuts
Rebates are the most effective way to drive sales without resorting to permanent price reductions.
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Agencies
Kraft Kicks Off New Season of Pro Award Winning “Huddle for Hunger”
The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.
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Agencies
Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion
Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.
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Agencies
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
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Agencies
Winn-Dixie’s Reward Lures Loyal Shoppers with Fuel Perks
Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.