Promotion

• Agencies

  2012 PRO Award Finalist: A Squared Group for Gap

  2012 PRO Award Finalist: A Squared Group for Gap and the “Pico De Gap” experiential promotion.

• Agencies

  2012 PRO Award Winner: Draftfcb for U.S. Postal Service

  Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

• Agencies

  2012 PRO Award Finalist: AMP Agency for Samsonite

  2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

• Agencies

  2012 PRO Award Winner: SpyderLynk for Glamour Magazine

  To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

• Agencies

  2012 PRO Award Finalist: United States Tennis Association for USTA

  2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

  The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

  Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.

• Agencies

  2012 PRO Award Winner: DraftFCB Chicago for Kikkoman Sales USA, Inc.

  2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman

• Agencies

  2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

  Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

• Agencies

  2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods

  2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.