Promotion

• Agencies

  Businesses Spend $22.7 Billion on Gift Cards

  The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.

• Agencies

  My Bet is on the “Coke Chase” Showgirls

  Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

• Agencies

  Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A

  This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

• Agencies

  Program Design Key to Gamification Success

  Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

• Agencies

  Power Pack: Ideas and Trendsetters to Watch in 2013

  From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

• Agencies

  Mysterious Boxes Make Noteworthy Marketing Tools

  Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.

• Agencies

  Showrooming: Theft or Opportunity?

  Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

• Agencies

  Improve Online Events By Tracking Attendee Behavior

  Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

• Agencies

  Tis’ the Season for Gift Cards: NRF

  Shoppers plan to spend more than ever before on gift cards over the holiday shopping season.

• Agencies

  Kellogg, Verizon use Gamification to Build Loyalty

  Three ways gamification can benefit brands.