Promotion

• Agencies

  Best Buy Positions iPhones in Time for Holiday Sales

  Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year

• Agencies

  Coca-Cola Pushes Green Theme at Beijing Games

  Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.

• Agencies

  Applebee’s, Chick-fil-A Back Big Idea DVD Release

  Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release

• Agencies

  USA Swimming Stages U.S. Recruitment Events

  While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools

• Agencies

  Pineapple Express’ Ads Light Up YouTube, MySpace

  A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones

• Agencies

  Lifetime Bus Tour Aims to Inspire Women Politically

  Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election

• Agencies

  Papa John’s Designs Pizza in Mid-West Wheat Field

  Papa John’s is using a fresh idea to promote its whole- wheat pizza crust with an out-of-home campaign in Denver. It took over a wheat field one mile from Denver International Airport to create a six-acre display that resembles a whole wheat pizza.

• Agencies

  Ikea Takes Showroom, Catalogs to the Streets

  Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard.

• Agencies

  T-Mobile Signs on to Nokia’s Spike Lee Social Film

  T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.

• Agencies

  NBC Olympics Web Play Aims to Boost Primetime

  NBC Universal will provide an unprecedented amount of online summer Olympics coverage to increase primetime viewership while keeping Web surfers engaged and aware of NBC’s Olympics’ brand