T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.
Participants in the multimedia project are being asked to go to nokiaproductions.com to submit music, photos, video and text on the overall theme of the role music plays in their life experiences. That content will then be edited and assembled by filmmaker Spike Lee into a short, collaborative multimedia presentation that will have a full Los Angeles premiere.
Mobile phone maker Nokia launched both the collaborative project and the Nokia Productions division in April as a way to highlight the multimedia features and creative empowerment of its latest handset models.
“Mobile-generated art is fast becoming the next medium for film,” Lee said in a statement at the launch of the campaign. “With state-of-the-art multimedia devices like what Nokia has to offer, you are seeing first hand the democratization of film.”
Under the agreement just announced, T-Mobile devices will be the only cellphones featured in online ads for the Nokia Spike Lee project. T-Mobile will also push the Nokia campaign through P-O-P materials in its retail locations and with in-package messaging.
The T-Mobile network supports the most popular Nokia multimedia phones including the 5300 and 5310 Xpress Music handsets.
The multimedia project is structured into three assignments or acts, centered on birth, life and death. Within each act—the project will accept submissions for Act Three, “Death,” until Aug. 20—Nokia judges choose the top 25 submissions and post them to the Web site. Visitors can vote to select the 10 favorite entries for each act, and Lee chooses one for integration into the final cut of the film, scheduled for an unspecified delivery date this fall.
Participants can collaborate with one another or get advice on recutting and re-submitting their material from assistant directors by using widgets for either Facebook or My Yahoo.
To drive participation, Nokia is offering weekly giveaways of Nokia devices and music download cards. Five randomly selected entrants from each act will also get the opportunity to win a trip to L.A. for the premiere event and to meet their collaborator Lee face-to-face for the first time.
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