Promotion
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Agencies
NBC Pumps Up Sunday Night Football at 7-Elevens
NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.
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Agencies
Custom Fit
Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie.
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Agencies
Limited Edition
Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver
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Agencies
Eco-Friendly
Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of
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Agencies
Fuel prices make marketers work hard for their money
Rob Bilancik is in a Bass Pro Shop in Gurnee, IL, shopping for a hunting bow for his 14-year-old son. It’s a late birthday present, delayed mostly because
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Agencies
Lasting Impressions
In the game of experiential marketing, it isn’t always easy to tell just how many points a marketing company scores with its target audience. Objectives,
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Agencies
Pop a Shop
a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of
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Agencies
Safety First
Do you ever think about the safety or overall sourcing of your promotional items? Probably not, but you should. Last year California State health officials
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Agencies
Champagne Tastes
Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line
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Agencies
Hot Wheels Rolls Out Anniversary Road Trip
Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September