Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles.
Proximo Spirits, the makers of 1800 Silver Tequila, commissioned the artists from the U.S. and Mexico to design collectible bottles unveiled this month at retail. In keeping with the name of the alcohol, only 1,800 bottles have been produced with each of the nine designs.
“When an artist gets inspired to create a piece of work there’s a moment of independent vision happening that we wanted to celebrate — a moment when an artist takes what he knows, adds what he feels and follows his own path,” says Michelle Sanders, senior marketing manager for Proximo Spirits.
The artwork, which has an energy and edginess about it, is part of an $8 million promo and outdoor campaign beginning this month that includes a contest at www.1800Tequila.com. People age 21 and over can submit their own designs for a chance to win a cash prize and to have their work appear on the next wave of collectible bottles. Four-page advertising spreads appear in such pubs as Maxim, Blender, Spin, Inked and Vibe. Outdoor billboards and wallscapes are up in Atlanta, Chicago, Detroit and San Francisco.
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