Promotion
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Agencies
Sweet Tweets: Social Media Pave Way for Twinkies’ Return
Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.
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Agencies
Promotions Celebrate Those Willing to Just Get Up and Go
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
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Agencies
Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A
Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.
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Agencies
Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
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Agencies
Cricket Campaign Takes on Verizon/AT&T on Overcharging
A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.
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Agencies
Sponsorship Pairs Men’s Health and Total Cereal
Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.
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Agencies
Kohler Mobile Tour Let’s People Test the Flush
Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.
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Agencies
Back-to-School Marketing Underway to Fight Uncertainty
The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.
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Agencies
Oreo, Ritz Sponsor “One Direction’s” Summer Tour
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.
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Agencies
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
