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Direct Marketing | Print
Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research. -
Direct Marketing | Print
7 Tips for Better Direct Mail
If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started. -
Agencies
Your Next Direct Mail Test is Just a Click Away
Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.
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Agencies
Hiscox Continues Focus on the Positive with “I’mpossible”
Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.
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Agencies
Capturing the Promotion Power of Monthly Statements
Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.
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Agencies
Top 5 Best Practices for Insert Media Creative
When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.
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Agencies
Top 5 Tips: Direct Mail Checklist for 2015
Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.
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