Personalization Archives - Page 7 of 13

The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

Finding Talent, Channel Attribution Among Biggest DM Challenges

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

Agencies

Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

Agencies

Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

Data & Analytics

3 Ways to Improve Email Marketing with Customer Personas

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

Agencies

Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

Data & Analytics

Did the Gmail Tabbed Inbox Reinvent Email Marketing?

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

Data & Analytics

7 Ways to Get More Email Opt-ins and Subscribers

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

Data & Analytics

Email Open Rates Continue to Rise: Epsilon

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

Agencies

Consumers Numb to Personalization: Report

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.