Personalization
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Data & Analytics
Marriott Rewards eNews: 2011 IMA Award Winner
2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.
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Data & Analytics
Holiday Email Watch: Free Shipping Friday Round-Up
comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …
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Data & Analytics
Holiday Email Watch: Gymboree Builds Synergy, But Fisher-Price is Slow
My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …
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Data & Analytics
Reminder Emails Boost 1-800-Flowers Sales
1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.
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Data & Analytics
Marketers Increase Email Use On Black Friday
Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.
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Agencies
The Right Way to Grow Your Email Subscriber Base
Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.
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Agencies
St. Benedict Press Tries Magalogs, Email, Social to Reach Catholics
St. Benedict Press is using a combination of magalogs, social media and email marketing to reach a new audience beyond its house file.
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Data & Analytics
Email Watch: Volvo Vamps It Up with “Twilight”
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …
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Data & Analytics
Email is StubHub’s Ticket to Cut Through the Noise
So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …
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Data & Analytics
Email Watch: Happy Birthday to Me
I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …