Optimization

• Mobile

  Virgin Mobile Taps Alcone for Launch

  Virgin Mobile USA has hired Alcone Marketing Group to handle the launch of Switch_Back mobile phone, and other campaigns.

• Mobile

  Crest Goes Mobile to Reach Gen Y in Social Settings

  Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.