Optimization
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Mobile
PCH Develops Sweeps Game for the iPhone
Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech.
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Mobile
Interactive Mobile Ad Targeting by Location Coming Soon
Major shifts in social networking behavior and applications for marketers can be anticipated as use of social networking Web sites migrates from computers to mobile communications devices.
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Agencies
Mobile Marketing Start-up Helps Real Estate Agents Stand Out
For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager
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Agencies
Mobile Promo Helps iPhone Users Get into “The Spirit”
A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd.
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Mobile
Mobile the Key to Internet in 2020: Pew Expert Survey
Mobile marketers can hope that 2009 really, really will turn out to be “the year of mobile.” But a published forecast from the Pew Internet& American Life Project skips
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Mobile
Mobile Advertising Discovers America
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.
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Agencies
Sprint to Run Live NFL Network Games
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.
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Mobile
It’s All About Me: Gen Y Sets Its Own rules for DM Engagement
If you’re reading this in the print edition of Direct, this article is not about you. But if you’re scanning it online in one of several browser windows
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Mobile
Caribou Coffee Hires Cellfire to Offer Mobile Coupons
Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations.
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Mobile
Veridigm Acquires Mobile Media Unlimited
Veridigm Inc., a British investment company, has signed a memorandum of understanding to acquire Mobile Media Unlimited Inc.