Optimization
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Mobile
American Eagle Debuts Mobile Marketing Platform
American Eagle Outfitters has launched a mobile commerce program. The new channel enables customers to browse and buy from the apparel marketer, as well as take advantage of the company
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Mobile
Captain Morgan Voicemail Tool Pranks Friends
Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends
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Mobile
Meredith Takes Stake In Mobile Marketing Firm
Meredith Corp. has taken a stake in The Hyperfactory, an independent mobile specialist. The value of the stake was not disclosed.
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Mobile
Epsilon’s Iaccarino Joins Mobile Messenger As CEO
Michael Iaccarino has been appointed CEO of Mobile Messenger, a mobile content technology, aggregation and services provider.
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Mobile
Options Media To Acquire M-Commerce Firm
Options Media Group Holdings, Inc. an e-mail service provider and digital marketing services company, will acquire Bullroarer, an Australia-based mobile technology and content provider.
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Mobile
Barnes & Noble Opens for Mobile Business with iPhone App
Bookseller Barnes & Noble has launched an iPhone application that will let users search for book, CD and DVD titles by simply snapping a picture of the cover
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Mobile
Travelocity CMO Joins Skyfire As CEO
Jeffrey Glueck, the former chief marketing officer for Travelocity, has joined Skyfire as CEO.
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Mobile
AT&T Rolls Host of Multi-platform Sports Campaigns
Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events
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Mobile
Heineken Brings Summer “Blok Party” to Retailers
Heineken has unveiled an online and SMS promotion that will get a lot of in-store visibility this summer: a “Blok Party” sweepstakes