Optimization
-
Mobile
Smartphones Gain As Mobile Phone Market Matures
The mobile phone market may not be seeing the growth of previous years: Worldwide sales in 2009 totaled just over 1.21 billion units, a 0.9% decline from 2008, according to information technology research and advisory company Gartner Inc.
-
Mobile
ShopNBC Revamps Its Mobile Access Platforms
ShopNBC has launched new mobile e-commerce capabilities as well as version two of its ShopNBC iPhone application.
-
Mobile
Mobile Marketing Association Restructures, Names New North American Executive
The Mobile Marketing Association has transformed its structure, turning its four operating regions
-
Mobile
Amobee Acquires RingRing Media
Amobee Media Systems, a mobile advertising systems developer, has acquired mobile advertising agency, RingRing Media.
-
Mobile
Wendy’s To Offer Mobile-Based Coupons In Northeast
Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.
-
Mobile
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp
-
Mobile
Mobile Marketing Association Head to Leave after Less than a Year
Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year
-
Mobile
Multimedia Mobile Campaign Supports “Avatar” Movie
LG Electronics MobileComm, Twentieth Century Fox and Lightstorm Entertainment have teamed up to create a new multimedia campaign supporting the new James Cameron film “Avatar.”
-
Mobile
Google Acquires Mobile Advertising Firm
Google Inc. will acquire AdMob, a mobile display ad technology provider, for $750 million in stock.
-
Mobile
Epsilon, Air2Web Team on Mobile Services
Epsilon the database marketing services firm, has joined forces with Air2Web, to offer opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development.