Topic

OneTrust

  • Data & Analytics

    Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey

    The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.

  • CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY

    SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT–AND CONTENT MARKETING REMAINS KING

  • Trust: A Marketer’s Competitive Advantage — The Value of Consent and Preference Management

    Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer […]

  • The Complete Guide to First-Party Data

    As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric […]

  • How to Transform Healthcare Marketing and Increase Business Growth

    Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a […]

  • Why Consent and Preference Management

    OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer experience. Learn more or get started.

  • 10 Tips to Master Consent Management

    The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of […]

  • PREPARING FOR THE COOKIEPOCALYPSE

    How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation

  • A CONVERSATION WITH ONETRUST’S ALEX CASH ON SUCCEEDING IN A PRIVACY-FIRST WORLD

    In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity–rather than a limitation–for brand marketers