News

• PRC OKs Proposal to Correct Nonprofit Rate Error

  The Postal Rate Commission last week endorsed a proposal by the U.S. Postal Service to correct an error in its nonprofit periodical rate schedule and

• Acxiom and ALC Officially Announce Talks

  Acxiom Corp. and American List Counsel announced formally Friday that they have signed a non-binding letter of intent for the proposed merger of Acxiom

• World Color Press to Buy Metroweb

  Printing giant World Color Press Inc., Greenwich, CT, has entered into a purchase agreement to acquire privately held Metroweb Corp., a publication and

• Rosenberger Made President of Harte-Hanks DiMark

  Harte-Hanks Inc., San Antonio, TX, has promoted Wayne W. Rosenberger to president of Harte-Hanks DiMark, Langhorne, PA. Rosenberger replaces Kevin McKenna,

• Brookstone Net Losses and Sales Increase in Quarter

  Tools and giftware cataloger/retailer Brookstone Inc, Nashua, NH, reported a net loss of $4.6 million for the first quarter ended May 1, compared with

• Millard and Markethome Ink Agreement

  E-mail marketing leader MarketHome Inc. and direct response services giant Millard Group Inc., Peterborough, NH, have entered an alliance to provide coordinated

• J.C. Penney 1Q Sales Up, as Net Income Falls

  J.C. Penney Co. Inc., Plano, TX, has reported first-quarter sales and revenue of $7.5 billion, up 7.3% from $7.05 billion during the same period last

• Harte-Hanks Acquires Direct Marketing Associates

  Harte-Hanks Inc., San Antonio, TX, has acquired Direct Marketing Associates Inc. (DMA) of Baltimore. Terms of the agreement were not disclosed.Ken Boone,

• Audio Book Club 1Q Gross Sales Up 169%

  Audio Book Club Inc. reported gross profit of $5.3 million on gross sales of $12.8 million for its first quarter ended March 31, 1999, compared to gross

• Rodale to Use Acxiom’s Solvitur

  Rodale Press, the Emmaus, PA-based magazine publisher, has reached an agreement to receive a “customer-centric” marketing solution and integrated campaign