News

• Mail.com Launches $5 Million DRTV Campaign

  Internet messaging company Mail.com Inc., based in New York, has launched a $5 million direct response television advertising campaign.Its 30-second television

• DIRECT Listline

  The Japan Woodworker This file names more than 32,000 last-12-month buyers and inquirers. The catalog features tools and equipment used by hobbyists as

• Argos Buys 100 Call Center Licenses Before Home Shopping Launch

  Firstwave Technologies, Inc. Argos, the London-based cataloger and chain store operator, will purchase 100 additional call center licenses from Firstwave

• Short Cut

  R.R. Donnelley and Sons Co., Chicago, has approved a stock repurchase program, effective through Sept. 2000. The company is authorized to purchase shares

• E-Commerce Spending to Top $12 Billion Over Holidays

  Worldwide electronic commerce expenditures this holiday season will surpass $12.2 billion up from $4.5 billion during the 1998 holiday season, according

• IBM Launches Multi-Channel E-Business Campaign

  IBM, Somers, NY, has launched a $30 million integrated marketing campaign for its e-business initiatives. The campaign will include a 250,000-piece direct

• CMGI To Acquire AdForce for $500 Million

  Internet advertising site developer CMGI Inc., based in Andover, MA, has signed a definitive agreement to acquire AdForce Inc. for about $500 million.

• American Girl Offers E-Commerce on Its Site

  American Girl, a games, advice, and activities Web site run by Pleasant Company, now offers visitors the opportunity to purchase products through its

• Albara to Acquire Leapfrog Smart Card Operations

  Albara Corp., Houston, will acquire Leapfrog Smart Products, Inc.,a private company headquartered in Orlando, FL. Leapfrog designs, develops, licenses

• Short Cuts

  Online sporting goods marketer MountainZone.com, has hired Union Street.com to build an interactive community that ties together the company’s online