News

• Storybook Heirlooms Blow-Ins

  Distribution of 9 million goes to catalog buyers of girls’ clothing, gifts and accessories. Average unit of sale is $120.Cost: $35/MContact: Fasano and

• Altrec.com Acquires Cox Interactive’s Online Outdoorsman Portal

  Altrec.com, an online outdoor and travel supply retailer, has acquired all the assets of Cox Interactive Media’s GreatOutdoorsman.com portal. Altrec.com

• Short Cuts

  Paul Sellers was appointed director, marketing communications for Hyundai Motor America. Sellers’ responsibilities include advertising, direct and Internet

• List Technology Systems Debuts Electronic Marketing Division

  List broker List Technology Systems, New York, has launched List Technology Interactive, an electronic marketing division.The new division will provide

• Political Mail and CRM Executive Patricia S. Davis at 47

  Patricia Segall Davis, 47, a political direct mail innovator for the Democratic National Committee and co-founder of Herndon-VA-based Focalpoint Marketing

• RoseArt.Com

  A manufacturer of crafts and toys since 1923, RoseArt is making its list available for the first time through American List Counsel. The company serves

• Cystic Fibrosis Foundation Seniors

  These are active seniors who are direct mail responsive donors who have contributed $10 on average to name sticker appeals targeted to finding a cure

• Gift Buyers From Boating World Magazine

  Boating World Magazine’s subscriber base has been enhanced with Z24’s product buyer data in this new list. These 27,640 paid subscribers to Boating World

• MSGI Acquires The Coolidge Co.

  Marketing Services Group Inc., a direct and internet marketing services Co. based in New York, has acquired The Coolidge Co., a mailing list firm, for

• Yahoo Probe by FTC Underscores Online Privacy Fears

  The statement by Yahoo, Inc. yesterday that the Federal Trade Commission inquiry into the company’s personal data gathering practices has “nothing to