Topic

News

  • Short Cuts

    Kevin Cordray has been named senior marketing services director at ClientLogic Specialists Marketing Services in Weehawken, NJ. ClickAction, Palo Alto,

  • OfficeMax Sales Drop as Loss Increases

    OfficeMax Inc. had sales of $4.64 billion during fiscal 2001, compared to $5.13 billion a year earlier. The company’s net loss more than doubled, from

  • DM Salary Offers Nose-dived in 2001: Survey

    Direct marketers who changed jobs last year now realize one thing: They should have done it the year before. A new survey by Smith Hanley Associates,

  • Whirlwind Marketing to Acquire Florida Marketing Firm

    Whirlwind Marketing Inc., a nonprofit fundraising firm, will acquire a privately held marketing services company for a combination of cash and stock.

  • MindArrow Has Profitable First Quarter

    MindArrow Systems Inc., Aliso Viejo, CA, had first quarter net income of $700,000, compared with a net loss of $5.4 million in first quarter 2000. The

  • Saturn Switches Account to Goodby Silverstein

    Automotive giant Saturn Corp. has switched its advertising to Goodby, Silverstein & Partners from Publicis Hal Riney. The value of the Saturn account

  • E-mail to 45,000 Promotes Dem Response to State of the Union

    House Minority Leader Dick Gephart (D-MO) will deliver the Democratic response to the president’s State of the Union address on TV Tuesday night as usual. But at the same time, his speech will be simultaneously broadcast on a Web site.

  • Responsys Buys Web-Behavior Technology Company

    E-mail marketing company Responsys Inc. has acquired NetAcumen, a technology company that analyzes customers’ Web site behavior, said George S. Wiedemann,

  • Stanley Marcus Dies at 96

    Stanley Marcus, former president of Neiman Marcus who is credited with building the firm from a single store into a major retail chain, has died at 96

  • USPS Puts Advertising Contract Out to Bid

    The U.S. Postal Service has put out to bid its approximately $104 million contract to provide advertising and promotional services. The USPS is seeking