News

• DMA: Catalogers Could Handle UPS Strike

  The Direct Marketing Association is downplaying the potential effects a strike against United Parcel Service Inc. might have on the catalog industry.

• Worldata/WebConnnect Releases MVP.com Female Buyers

  This new file identifies women who shop online at MVP.com, the official store of CBS.sportsline.com. Some 271,000 postal records and 273,000 e-mail addresses

• Key Senator Opposes USPS Transformation Plan

  Ted Stevens, the Senate’s second-ranking Republican and long-time supporter of the U.S. Postal Service, said he is opposed to any legislative attempts

• Kool Mails 500,000 Postcards to Menthol Cigarette Smokers

  Kool, a menthol cigarette brand, is hoping to expand market share with a recent 500,000-piece postcard mailing to prospective adult menthol cigarette

• Live From net.Marketing: Lines Between Direct and Interactive Are Blurring

  The lines between online and offline direct marketing are blurring. Some 64% of companies use cross-selling techniques by targeting online customers offline

• FTC Breaks Up Cold-Call Scheme

  The Federal Trade Commission has settled with a Canadian-based telemarketer over a cold-call scheme that promised to remove consumer’s personal information from the Internet to protect against identity theft.

• House Bill Would Have FTC Regulate SSN Sales

  Legislation authorizing the Federal Trade Commission to regulate the buying and selling of individual Social Security numbers was introduced in the U.S.

• ALC Wins National Magazine Exchange File

  American List Counsel has been named manager of the National Magazine Exchange sweepstakes file. The list includes over 8 million names., and 600,000

• Coldwater Creek Reports DM Sales Falloff

  Coldwater Creek remained profitable in 2001, thanks in large part to cost efficiencies. But its total sales fell by 16% during the fourth quarter, and its direct sales by an even greater percentage.

• Victoria’s Secret v. Victor’s Little Secret Goes to the Supreme Court

  A four-year old trademark lawsuit between Victoria’s Secret and a family-owned store, Victor’s Little Secret, has reached the Supreme Court.