News
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Agencies
CelebDirect Ousts CEO Bill Thompson For “Nonfeasance”
The Board of Directors of CelebDirect has fired Bill Thompson for “a number of reasons including nonfeasance,” according to a statement from the company.
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Agencies
Martha Stewart’s Fortunes Rise, Signs Deal With WeddingWire
Martha Stewart Living Omnimedia generated fourth quarter revenue of $118.5 million, up from $97 million in fourth-quarter 2006. The company
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InfoUSA’s Purchase of Direct Media Makes For Strange Bedfellows
What does Lester Wunderman, the generally acknowledged “father of direct marketing,” call Vinod Gupta, CEO of infoUSA?
As of yesterday, “boss.”
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Agencies
Retailers Not Up to Snuff on Cross-Channel Marketing: DMA
Although many retail businesses have mastered multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration, according to “Channel Integration and Benchmarks in the Retail Industry,” a new report from the Direct Marketing Association.
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Agencies
Connecticut Eyeing Do-Not-E-Mail Registry
Connecticut Governor M. Jodi Rell’s administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list.
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Harte-Hanks Names Shepard Executive VP
Harte-Hanks Inc. has named Doug Shepard executive vice president and chief financial officer.
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Digital
Student Loan Financial Picks Work Media
Student Loan Financial Group (SLFG), a private supplier of student loans, has chosen Work Media, a Nashville, TN online marketing agency, to provide search engine marketing services.
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Subpoena Seeking Amazon.com Customer IDs Withdrawn
Federal prosecutors have withdrawn a subpoena seeking the identities of thousands of people who bought used books through Amazon.com Inc., newly unsealed court records show, according to wire service reports.
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Agencies
Postal: Rates Hikes Will Follow Reform Bill
(Multichannel Merchant) Catalogers can breathe a sigh of relief: It’s official that postal rate increases will follow the Postal Reform bill passed 11 months ago.
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Agencies
Responsys Partners with Print-on-Demand Firm
E-mail technology provider Responsys announced today it has partnered with print-on-demand firm Integrato.