Mobile commerce
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Agencies
BC Study Shows Impact of Touchscreen on Shopping Behavior
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
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Agencies
New Report Reveals Insights into Showrooming, Mobile Technology and Social Media
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Agencies
CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites
The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.
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Agencies
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Mobile
Mobile Devices Turn Turkey Day to Shopping Day
On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.
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Agencies
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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Agencies
Mobile Ad Creative Sucks, and It’s a Matter of Time and Money
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
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Mobile
Smartphones Drive More Mobile Commerce Spending Than Tablets
Mobile commerce spending is WAY up. Comscore gives us the details.
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Agencies
New Mobile Website Helps Deb Shops Improve Search Experience
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
