marketing to women

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  Acquisition

  Marketing to Moms Amid COVID-19: Seven Insights for Brands

  Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies

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  Acquisition

  Forever 21 and Macy’s Upset Women with Dumb Marketing

  Despite all the conversations, insights and education around
  marketing to women, some brands still don’t get it.

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  Acquisition

  How to Climb the Marketing Ladder from a Woman Who Knows

  Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign
  in market under a creative platform that inspires women to own or reject negative labels.

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  Acquisition

  The New Rules of Using Feminism in Marketing

  The international movement against sexual harassment and assault, #MeToo, has
  raised the stakes for brands who want to engage female consumers.

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  Acquisition

  Five Secrets to Winning Women’s Trust in Your Brand

  Join Bruce Henderson June 19th in NYC at “Marketing to Women in the #MeToo Era” to share ideas
  and actionable steps you can take right to transform best intentions into meaningful change.

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  Acquisition

  Experts Weigh in on ‘Marketing to Women in the #MeToo Era’

  More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

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  Acquisition

  JCPenney CMO on Marketing to Women in the #MeToo Era

  Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
  campaign and the importance of getting it right when marketing to women today.

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  Agencies

  The Pink-Out of Women’s Marketing

  As this article from the Chicago Tribune points out, the “ ‘for her’ marketing approach seems to have lost its appeal.” Here’s what you need to know.

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  Agencies

  Marketing to Women is Evolving. Are you ready?

  Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.

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  Agencies

  Why Brands Lag in Marketing to Women and Moms

  Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.