Marketing to Baby Boomers

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  Campaigns

  Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers

  “Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

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  Agencies

  25 Reasons to Market to Baby Boomers

  Millennials are the darlings of many marketers, but don’t forget about Baby Boomers. They’re a powerful, mega group that is wealthy and influential.

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  Agencies

  7 Reasons to Market to Baby Boomers on Social

  Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

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  Agencies

  7 Keys to Marketing to Baby Boomers

  Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here’s 7 reasons why marketing to Boomers is unique.