While marketers have their eyes on Millennials, influential and wealthy Baby Boomers are hovering in the background. Boomers’ spending power is expected to be $15 trillion (yes, that’s trillion) by the end of 2019.
Here, Hubspot pulls together 25 stats about the 75 million U.S. Baby Boomers that might have you rethinking whether you are putting enough dollars and marketing strategy toward this high-powered, mega market segment.
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