Marketing Partnerships
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Acquisition
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Acquisition
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent. -
Acquisition
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events. -
Acquisition
Dew & KFC Pitch Exclusive Beverage—and a New Pitchman
A major co-branded campaign is underway for this new product launch,
Sweet Lightning, a throwback to southern times. -
Acquisition
Want a Pair of Nike’s Latest Sneakers? You’ll Only Find Them on Fortnite
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite
to introduce two new characters. -
Acquisition
Top Qualities for Winning Brand Marketing Partnerships
Marketing partnerships are on the rise seen as a force for good, a win-win for all
parties to capitalize on the strengths and audiences of the partners involved.
