Marketing Automation Archives - Page 2 of 2

HCL Technologies Tests Campaign With Data-Driven Personas

HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.

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Automation Helps Vodafone Manage ROI Globally

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

What Springsteen Knew About B2B Marketing Automation

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

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6 Tips for the Perfect Customer Journey

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

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5 Tips for Getting More Out of Marketing Automation

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

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Aligning Content Marketing and Personas

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

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5 Ways Marketing Automation Drives Lead Generation

Here’s five tips for using marketing automation to maximize your lead generation efforts.

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The Future of Marketing Automation

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.