Letters to the Editor
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Agencies
Letters to the Editor
I love Tom Collins’ makeovers. Some may think he’s “old school” because he always the importance of good copy. This industry, and especially those in advertising, need people like him to constantly remind them what they should be focusing on. Yet for the most part, print ads seem to ignore that wisdom.
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Letters to the editor
The Sweet Smell of Success Re: Sniff Sniff (April, 2007) Thank you very much for your wonderful article on scent marketing. It is truly an exciting and
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Letters to the Editor
LOL!!! Richard, thank you for a not only insightful but delightful column on the future as Ogilvy saw it 25 years ago. And special thanks for using the word “prognostications”.
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Letters to the Editor
You have struck upon one of my favorite subjects.
Surely you will recall that I am an old timey headhunter, or if you’re a stuffed shirt traditionalist – an executive recruiter. But it’s more fun to be a headhunter.
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Letters to the Editor
An absolutely true conversation from the world of marketing research, regarding a cost estimate:
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Agencies
Letters to the Editor
I really enjoyed Ray Schultz’s comments on the pervasiveness (or is it invasiveness) of corporate logos that dominate (or is it litter) sports arenas, bus windows, and streets (Direct Hit, March).
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Letters to the Editor
Bad Boy baloney Re: Bad Boy Marketing (March, 2007) You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster
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Letters to the Editor
Once upon a time, around 1960, I was asked by a Chicago Wall Street Journal space salesman to take part in a debate he was organizing of Space vs. Junk. I said, “Sure,” figuring the WSJ must supply a better lunch than I could afford. They did.
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Letters to the Editor
Hey, Richard, why not? Why can’t someone build a CRM application for the common lot (or in this case common, fairly large not-for-profit?)