Topic

Letters to the Editor

  • Letters to the Editor

    Re: LOOSE CANNON: EYEBALLS WIDE SHUT, MARGINS WIDE OPEN (DIRECT Newsline, Feb. 13) Lifetime Value You’re right on target with this observation! We’re

  • Letters to the Editor

    Re: Live from Boston: Flag Waving for Pride and Profit, DIRECT Newsline Jan. 31. Just a quick follow-up to Lynn Wunderman’s response to Mr. LaPierre’s

  • Letters to the Editor

    Re: Live from Boston: Flag Waving for Pride and Profit (DIRECT Newsline, Feb. 1) Your publication quoted a statement from Bill LaPierre referring to I-Behavior’s

  • Agencies

    letters to the editor

    Better Letters At the risk of committing phariseeism and extending Herschell Gordon Lewis’ 12 commandments for sales letters to 150, I’d like to add three

  • Letters to the Editor

    Extra Foam With That Crow? (RE: “Loose Cannon: Humble Pie for a Doubting Thomas,” DIRECT Newsline, Jan. 28, 2002) After Amazon released their report,

  • Letters to the Editor

    Re: Loose Cannon: Humble Pie for a Doubting Thomas (DIRECT Newsline Jan. 28). Don’t despair too much about your Amazon calls. It is reported that $16

  • Letters to the Editor

    Re: LOOSE CANNON: WISTFUL RESOLUTIONS FOR 2002 (DIRECT Newsline Jan. 7). Thanks for your Wistful Resolutions. As a membership consultant for environmental

  • Agencies

    letters to the editor

    (He Can’t Get No) Re: (You Can Get Some) Satisfaction (Best Practices, DIRECT, Nov. 1, 2001) While I’m very pleased to see marketing research featured

  • Agencies

    letters to the editor

    Remake the Makeover? I often agree wholeheartedly with Tom Collins’ ad makeovers for DIRECT. But his MessageMedia makeover (Sept. 1) misses the mark for

  • Letters to the Editor

    Re: Texas Letter Remember when Florida “shot itself in the foot” over telemarketing years ago, and the DMA pulled our show? Florida learned, we came back