Letters to the Editor

• Letters to the Editor

  : Your sample letter suggests what a smart company might do, but

• Agencies

  letters to the editor

  WHAT’S HAPPENING TO CRM? I discovered yesterday that by booking a certain type of fare on Delta Air Lines, miles applied to my Medallion status would

• Letters to the Editor

  : You column this morning put a smile on my face. All of

• Letters to the Editor

  I have known Andi for about 40 years and served on the Caples Awards committee for the first 15 years of its existence. She almost single-handedly

• Letters to the Editor

  Your column and concept of withholding direct marketing services to politicians is pure brilliance.

• Agencies

  letters to the editor

  NEW YEAR’S GREETINGS I read Ray Schultz’s New Year’s curmudgeon column (Direct Hit, January) thinking it quite uncharacteristic of him. I wanted to counter

• Letters to the Editor

  : Thanks for giving us the chance to respond

• Letters to the Editor

  : With the patriotism garnered by World War

• Letters to the Editor

  : As it happens I am that Taurus and I concur. I would switch my on my 41st

• Letters to the Editor

  : Among the better reasons for segmentation and targeting