Topic

Letters to the Editor

  • Letters to the Editor

    Letters in response to Loose Cannon: Two Young Men Meet The Wizard From Oz, Direct Newsline, Monday, June 02, 2008

  • Letters to the Editor

    WORST PROMOTION?(Simpsonized, May) I have seen you guys present the Interactive Marketing Awards for great campaigns at the Interactive Promotion Summit.

  • Letters to the Editor

    FOUR FOR TOM Thanks to Tom Collins for sticking to his principle that form must follow function and not the other way around. By not caving in to the

  • Letters to the Editor

    Letters in response to “Loose Cannon: For DMers, No Incentive At All (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-dmers-no-incentive-0512/)

  • Letters to the Editor

    Consumers have some responsibility, too (What Rebate? March) Although you bring up a number of interesting points regarding unclaimed rebates and unused

  • Agencies

    Letters to the Editor

    MISDIRECTED DIRECT MAIL Richard H. Levey’s February Loose Cannon column brings to mind an ongoing issue I have with the direct mail I’ve received. While

  • Agencies

    Letters to the Editor

    Letters in response to Loose Cannon: Reflections on Passover and Easter

  • Agencies

    Letters to the Editor

    Copious letters in response to Loose Cannon: Big Brother, The Gray Lady and Me By Richard H. Levey:

  • Letters to the Editor

    Regarding your reference to the “Beefy Cheesy Melt” copy theme, I was reminded that, every time I start a new direct mail project, I am overwhelmingly grateful that

  • Letters to the Editor

    UNCASHED CHECKS ARE THE REAL PROBLEM (What Rebate? March) I enjoyed your article on rebate issues facing promotionally active marketers and fulfillment