Letters to the Editor

• Letters to the Editor

  Letters in response to Loose Cannon: Two Young Men Meet The Wizard From Oz, Direct Newsline, Monday, June 02, 2008

• Letters to the Editor

  WORST PROMOTION?(Simpsonized, May) I have seen you guys present the Interactive Marketing Awards for great campaigns at the Interactive Promotion Summit.

• Letters to the Editor

  FOUR FOR TOM Thanks to Tom Collins for sticking to his principle that form must follow function and not the other way around. By not caving in to the

• Letters to the Editor

  Letters in response to “Loose Cannon: For DMers, No Incentive At All (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-dmers-no-incentive-0512/)

• Agencies

  Letters to the Editor

  MISDIRECTED DIRECT MAIL Richard H. Levey’s February Loose Cannon column brings to mind an ongoing issue I have with the direct mail I’ve received. While

• Letters to the Editor

  Consumers have some responsibility, too (What Rebate? March) Although you bring up a number of interesting points regarding unclaimed rebates and unused

• Agencies

  Letters to the Editor

  Letters in response to Loose Cannon: Reflections on Passover and Easter

• Agencies

  Letters to the Editor

  Copious letters in response to Loose Cannon: Big Brother, The Gray Lady and Me By Richard H. Levey:

• Letters to the Editor

  Regarding your reference to the “Beefy Cheesy Melt” copy theme, I was reminded that, every time I start a new direct mail project, I am overwhelmingly grateful that

• Agencies

  Letters to the Editor

  SUGGESTION BOX I think Tom Collins’ January makeover is an improvement, but could be less junky looking or simply less cluttery by moving the How We Helped