Letters to the Editor
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Letters to the Editor
: Bob Cargill writes that “At the end of the day, however, I have to believe that one set of negative messaging…will have simply offset the other” as far as native advertising is concerned. I don’t believe that’s true. The advantage of negative …
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Letters to the Editor
Re: Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery), October 18, 2004]:
Loved your article…and you were right to off the icy dame. -
Letters to the Editor
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Being an old hard-boiled detective novel lover, I gotta tell you I thought this was the coolest thing I’ve read in a long time. I loved it!
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Letters to the Editor
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Being an old hard-boiled detective novel lover, I gotta tell you I thought this was the coolest thing I’ve read in a long time. I loved it! Thanks, mac. Keep your hat pulled low and watch your back. It’s a tough town.
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Agencies
Letters to the Editor
WHY BEN? WHY NOT! There are definitely several living direct marketers who belong in the Direct Marketing Association’s Hall of Fame and who are not — and it’s a real problem that merits discussion. But what possible objection can anyone have to …
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Agencies
Letters to the Editor
NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …
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Letters to the Editor
Comments from Direct readers