Lead generation
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Agencies
Tips for Finding the Best Catalog Prospects
Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.
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Agencies
List Firms Increasingly Stress Marketing Services
How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.
All of which gives rise to a question: What is the perceived value of list management operations within the information community?
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The Danger of Thinking B-to-B Creative Doesn’t Matter
Marketers who think that creative doesn’t matter in business-to-business marketing might want to think again
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Agencies
MeritDirect Launches Services Group
MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.
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Agencies
Broker Roundtable: How Reliable Are Income Selects?
This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)
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Agencies
Digital Technologies That Help Build Consumer Loyalty: Study
In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones
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Agencies
“Old-Fashioned” Analytics Leads to Double-Digit Gains for GaelSong
A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,
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Agencies
Ways to Improve Your Mailing List Performance
Thanks to reduced prospecting and catalog circulation, many mailers are finding they have fewer housefile names to leverage, and less new names on the rental market. How can you improve your list’s performance, and get profitably back in the mail? Here’s a few tips.
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Agencies
The Seven Basics for Success Using B-to-B Lists
Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.