Lead generation
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Agencies
IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?
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Acquisition
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
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Agencies
Data Mining Helps Oberweis Dairy Boost Retention
Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
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Agencies
Volume, Storage Top Database Concerns in 2012: Winterberry Group
Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information
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Agencies
Best Practices for B2B Marketers Using Facebook
Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.
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Agencies
Tips for Creating a B2B Social Media Plan
Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.
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Agencies
Marketing Automation Helps Nxtbook Identify Prospects
Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.
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Agencies
Marketers Must Focus On Outcome, Not Output, Metrics
Not all metrics are good metrics. Merely because a brand is well “liked” on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full of leads at a conference, or sending out a set quota of email blasts, is not the most productive way of measuring marketing’s effectiveness.
The trap many marketers fall into is focusing on output-based metrics, as opposed to outcome metrics, says Laura Patterson, president and co-founder of VisionEdge Marketing.
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Agencies
Big Idea Skintimate: 2011 IMA Award Winner
2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie