Lead generation
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Successful B2B Marketing Requires Time and Planning
Chief Marketer recently talked with MaryAnn Kleinfelter, to get her thoughts on what makes a successful B2B multichannel marketing program.
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Agencies
Web Analysis Proves Big Businesses are Viable for Avery Office Products
Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
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Agencies
Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.
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Agencies
Using Marketing Analytics to Accurately Microtarget B2B leads
It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.
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Agencies
How to Generate Leads With Insert Marketing
Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.
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Agencies
Brand Consistency Helps Vistaprint Connect With Prospects
A consistent brand presence across channels
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Agencies
B2B Firms Must Rethink the Lead Supply Chain
The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited
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Agencies
FTC Calls For Legislative Oversight of Data Brokers
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
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Agencies
New Express Loyalty Program Expands Beyond Credit Card Holders
Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.