Topic

Lead generation

  • Agencies

    Video Helps Plastic Manufacturer Kydex Reach Designers

    Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

  • Agencies

    Use Message Maps To Monitor Your Social Presence

    To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

  • Agencies

    Marketers Say Poorly Focused Content Impedes Lead Generation

    That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.

  • Agencies

    How to Avoid Big Data Analysis Paralysis

    The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo’s Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.

  • Agencies

    Mobile Looms Large as Facebook Fights Branding Medium Label

    There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

  • Agencies

    Belmont Savings Creates Community with Customer Acquisition Campaign

    Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.

  • Agencies

    Marketing Data on IT Prospects Varies: Study

    Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them.

    “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and multiples of the same. And those are becoming such important titles as we move into a digital world that those titles are becoming databases in and of themselves.”

  • Agencies

    Telemarketing Helps First Databank Qualify Leads

    Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]

  • Email

    APL Phone and Email Efforts Generate 2,000 Leads

    A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.

  • 867-5309 Leadgen

    One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our “What Is Lead Gen” piece, it’s all too easy to confuse lead gen with a form. It’s not about a form. It’s about intent.