Identity Resolution

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  Data & Analytics

  Google’s Take on a Post-Cookie Internet: What Marketers Need to Know

  A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.

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  Data & Analytics

  Nielsen Developing Identity Resolution Solution for 2021

  Nielsen announced that it’s developing an identity resolution solution to debut in 2021.