Holiday Retail

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  Acquisition

  Four Consumer Shopping Trends Shaping Holiday Marketing Strategies

  New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

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  Engage & Convert

  McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic

  New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.