Global Marketing

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  Profiles & Campaigns

  Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

  Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

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  Video Marketing

  Marketers on Fire: Doritos Head of Global Marketing Dishes on First International Brand Platform

  Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.

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  Digital

  Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade

  Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.

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  Demand Gen

  Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work

  Five ways global brands can succeed in diverse local markets.

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  Data & Analytics

  Coordinating GDPR Strategy Across the Enterprise

  If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.